Vaan rehellinen kartoitus siit\u00e4, mik\u00e4 oikeasti on kunnossa ja mik\u00e4 ei.<\/span><\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ ol_font=”||||||||” header_2_font=”–et_global_heading_font|||on|||||” header_2_font_size=”22px” header_2_line_height=”1.4em” header_3_font=”–et_global_heading_font|||on|||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n
Artikkelin terminologia<\/b><\/h2>\n
[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=”1_2,1_2″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”3_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_toggle title=”Startup \/ Kasvuyritys” open_toggle_background_color=”#ffffff” closed_toggle_background_color=”#ffffff” icon_color=”#60D2FF” toggle_icon=”||fa||400″ open_icon_color=”#60D2FF” open_toggle_icon=”3||divi||400″ _builder_version=”4.27.6″ title_text_color=”#000000″ title_font=”–et_global_body_font|700|||||||” title_font_size=”15px” title_line_height=”1.3em” body_font=”–et_global_body_font||||||||” custom_padding=”4px||4px||true|false” animation_style=”zoom” animation_intensity_zoom=”10%” border_radii=”on|10px|10px|10px|10px” border_width_all=”0px” box_shadow_style=”preset1″ box_shadow_vertical=”10px” box_shadow_blur=”60px” box_shadow_color=”rgba(1,33,92,0.1)” global_colors_info=”{}”]<\/p>\n
Uusi yritys joka yritt\u00e4\u00e4 kasvaa todella isoksi, todella nopeasti. Ei ole sama asia kuin pieni yritys.<\/p>\n
[\/et_pb_toggle][et_pb_toggle title=”Founder \/ Perustaja” open_toggle_background_color=”#ffffff” closed_toggle_background_color=”#ffffff” icon_color=”#60D2FF” toggle_icon=”||fa||400″ open_icon_color=”#60D2FF” open_toggle_icon=”3||divi||400″ _builder_version=”4.27.6″ title_text_color=”#000000″ title_font=”–et_global_body_font|700|||||||” title_font_size=”15px” title_line_height=”1.3em” body_font=”–et_global_body_font||||||||” custom_padding=”4px||4px||true|false” animation_style=”zoom” animation_intensity_zoom=”10%” border_radii=”on|10px|10px|10px|10px” border_width_all=”0px” box_shadow_style=”preset1″ box_shadow_vertical=”10px” box_shadow_blur=”60px” box_shadow_color=”rgba(1,33,92,0.1)” global_colors_info=”{}”]<\/p>\n
Henkil\u00f6 joka perusti yrityksen. Ty\u00f6skentelee yleens\u00e4 80h\/viikossa eik\u00e4 maksa itselleen kunnon palkkaa.<\/p>\n
[\/et_pb_toggle][et_pb_toggle title=”GTM (Go-to-Market)” open_toggle_background_color=”#ffffff” closed_toggle_background_color=”#ffffff” icon_color=”#60D2FF” toggle_icon=”||fa||400″ open_icon_color=”#60D2FF” open_toggle_icon=”3||divi||400″ _builder_version=”4.27.6″ title_text_color=”#000000″ title_font=”–et_global_body_font|700|||||||” title_font_size=”15px” title_line_height=”1.3em” body_font=”–et_global_body_font||||||||” custom_padding=”4px||4px||true|false” animation_style=”zoom” animation_intensity_zoom=”10%” border_radii=”on|10px|10px|10px|10px” border_width_all=”0px” box_shadow_style=”preset1″ box_shadow_vertical=”10px” box_shadow_blur=”60px” box_shadow_color=”rgba(1,33,92,0.1)” global_colors_info=”{}”]<\/p>\n
Suunnitelmasi siit\u00e4 miten saat tuotteen myydyksi. Ketk\u00e4 ostaa? Mist\u00e4 ne l\u00f6yt\u00e4\u00e4? Paljonko maksaa hankkia yksi asiakas?<\/p>\n
[\/et_pb_toggle][et_pb_toggle title=”Runway” open_toggle_background_color=”#ffffff” closed_toggle_background_color=”#ffffff” icon_color=”#60D2FF” toggle_icon=”||fa||400″ open_icon_color=”#60D2FF” open_toggle_icon=”3||divi||400″ _builder_version=”4.27.6″ title_text_color=”#000000″ title_font=”–et_global_body_font|700|||||||” title_font_size=”15px” title_line_height=”1.3em” body_font=”–et_global_body_font||||||||” custom_padding=”4px||4px||true|false” animation_style=”zoom” animation_intensity_zoom=”10%” border_radii=”on|10px|10px|10px|10px” border_width_all=”0px” box_shadow_style=”preset1″ box_shadow_vertical=”10px” box_shadow_blur=”60px” box_shadow_color=”rgba(1,33,92,0.1)” global_colors_info=”{}”]<\/p>\n
Montako kuukautta yrityksesi pysyy hengiss\u00e4 nykyisell\u00e4 kassalla.<\/p>\n
Esim: Kassassa 120k\u20ac, kulut 20k\u20ac\/kk \u2192 runway 6 kuukautta.<\/p>\n
[\/et_pb_toggle][et_pb_toggle title=”Scoring \/ Pisteytys” open_toggle_background_color=”#ffffff” closed_toggle_background_color=”#ffffff” icon_color=”#60D2FF” toggle_icon=”||fa||400″ open_icon_color=”#60D2FF” open_toggle_icon=”3||divi||400″ _builder_version=”4.27.6″ title_text_color=”#000000″ title_font=”–et_global_body_font|700|||||||” title_font_size=”15px” title_line_height=”1.3em” body_font=”–et_global_body_font||||||||” custom_padding=”4px||4px||true|false” animation_style=”zoom” animation_intensity_zoom=”10%” border_radii=”on|10px|10px|10px|10px” border_width_all=”0px” box_shadow_style=”preset1″ box_shadow_vertical=”10px” box_shadow_blur=”60px” box_shadow_color=”rgba(1,33,92,0.1)” global_colors_info=”{}”]<\/p>\n
Arvosana yritykselle. Esim: Tiimi 7\/10, Myynti 4\/10, Tuote 9\/10. N\u00e4et heti miss\u00e4 olet hyv\u00e4 ja miss\u00e4 paska.<\/p>\n
[\/et_pb_toggle][\/et_pb_column_inner][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”3_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_toggle title=”Rahoitusvalmis” open_toggle_background_color=”#ffffff” closed_toggle_background_color=”#ffffff” icon_color=”#60D2FF” toggle_icon=”||fa||400″ open_icon_color=”#60D2FF” open_toggle_icon=”3||divi||400″ _builder_version=”4.27.6″ title_text_color=”#000000″ title_font=”–et_global_body_font|700|||||||” title_font_size=”15px” title_line_height=”1.3em” body_font=”–et_global_body_font||||||||” custom_padding=”4px||4px||true|false” animation_style=”zoom” animation_intensity_zoom=”10%” border_radii=”on|10px|10px|10px|10px” border_width_all=”0px” box_shadow_style=”preset1″ box_shadow_vertical=”10px” box_shadow_blur=”60px” box_shadow_color=”rgba(1,33,92,0.1)” global_colors_info=”{}”]<\/p>\n
Yrityksesi on niin hyv\u00e4ss\u00e4 kunnossa, ett\u00e4 voit rehellisesti vastata kaikkiin sijoittajan kysymyksiin. Kaikki paperit kunnossa, numerot toimii, tied\u00e4t mit\u00e4 teet.<\/p>\n
[\/et_pb_toggle][et_pb_toggle title=”Pitch deck” open_toggle_background_color=”#ffffff” closed_toggle_background_color=”#ffffff” icon_color=”#60D2FF” toggle_icon=”||fa||400″ open_icon_color=”#60D2FF” open_toggle_icon=”3||divi||400″ _builder_version=”4.27.6″ title_text_color=”#000000″ title_font=”–et_global_body_font|700|||||||” title_font_size=”15px” title_line_height=”1.3em” body_font=”–et_global_body_font||||||||” custom_padding=”4px||4px||true|false” animation_style=”zoom” animation_intensity_zoom=”10%” border_radii=”on|10px|10px|10px|10px” border_width_all=”0px” box_shadow_style=”preset1″ box_shadow_vertical=”10px” box_shadow_blur=”60px” box_shadow_color=”rgba(1,33,92,0.1)” global_colors_info=”{}”]<\/p>\n
10-15 PowerPoint-diaa joilla selit\u00e4t sijoittajille miksi sun yritys on hyv\u00e4 juttu ja miksi siihen kannattaa laittaa rahaa.<\/p>\n
[\/et_pb_toggle][et_pb_toggle title=”Cap table” open_toggle_background_color=”#ffffff” closed_toggle_background_color=”#ffffff” icon_color=”#60D2FF” toggle_icon=”||fa||400″ open_icon_color=”#60D2FF” open_toggle_icon=”3||divi||400″ _builder_version=”4.27.6″ title_text_color=”#000000″ title_font=”–et_global_body_font|700|||||||” title_font_size=”15px” title_line_height=”1.3em” body_font=”–et_global_body_font||||||||” custom_padding=”4px||4px||true|false” animation_style=”zoom” animation_intensity_zoom=”10%” border_radii=”on|10px|10px|10px|10px” border_width_all=”0px” box_shadow_style=”preset1″ box_shadow_vertical=”10px” box_shadow_blur=”60px” box_shadow_color=”rgba(1,33,92,0.1)” global_colors_info=”{}”]<\/p>\n
Excel-taulukko joka n\u00e4ytt\u00e4\u00e4 kuka omistaa yrityksen osakkeita ja paljonko.<\/p>\n
Esim: Matti 40%, Liisa 35%, Sijoittaja X 20%, Optiot 5%.<\/p>\n
[\/et_pb_toggle][et_pb_toggle title=”Audit \/ Auditointi” open_toggle_background_color=”#ffffff” closed_toggle_background_color=”#ffffff” icon_color=”#60D2FF” toggle_icon=”||fa||400″ open_icon_color=”#60D2FF” open_toggle_icon=”3||divi||400″ _builder_version=”4.27.6″ title_text_color=”#000000″ title_font=”–et_global_body_font|700|||||||” title_font_size=”15px” title_line_height=”1.3em” body_font=”–et_global_body_font||||||||” custom_padding=”4px||4px||true|false” animation_style=”zoom” animation_intensity_zoom=”10%” border_radii=”on|10px|10px|10px|10px” border_width_all=”0px” box_shadow_style=”preset1″ box_shadow_vertical=”10px” box_shadow_blur=”60px” box_shadow_color=”rgba(1,33,92,0.1)” global_colors_info=”{}”]<\/p>\n
Tarkastus miss\u00e4 katsotaan miss\u00e4 kunnossa yritys oikeasti on. Norten audit: data, tarina, talous, riskit, rahoituskelpoisuus.<\/p>\n
[\/et_pb_toggle][et_pb_toggle title=”Business model \/ Liiketoimintamalli” open_toggle_background_color=”#ffffff” closed_toggle_background_color=”#ffffff” icon_color=”#60D2FF” toggle_icon=”||fa||400″ open_icon_color=”#60D2FF” open_toggle_icon=”3||divi||400″ _builder_version=”4.27.6″ title_text_color=”#000000″ title_font=”–et_global_body_font|700|||||||” title_font_size=”15px” title_line_height=”1.3em” body_font=”–et_global_body_font||||||||” custom_padding=”4px||4px||true|false” animation_style=”zoom” animation_intensity_zoom=”10%” border_radii=”on|10px|10px|10px|10px” border_width_all=”0px” box_shadow_style=”preset1″ box_shadow_vertical=”10px” box_shadow_blur=”60px” box_shadow_color=”rgba(1,33,92,0.1)” global_colors_info=”{}”]<\/p>\n
Vastaus kysymykseen: ”Miten te oikeasti tienaat t\u00e4ll\u00e4?”<\/p>\n
Esim: Spotify = ihmiset maksaa 10\u20ac\/kk kuunnellakseen musiikkia.<\/p>\n
[\/et_pb_toggle][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”3_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb image_icon_width=”80px” icon_alignment=”left” image_icon_width_tablet=”60px” image_icon_width_phone=”60px” image_icon_width_last_edited=”on|desktop” _builder_version=”4.27.6″ header_font=”–et_global_heading_font|700||on|||||” header_text_align=”left” header_font_size=”15px” header_line_height=”1.8em” body_font=”–et_global_body_font||||||||” body_text_color=”#0A1128″ body_line_height=”2em” background_color=”#ffffff” text_orientation=”center” custom_padding=”30px|30px|30px|30px|true|true” animation_style=”zoom” animation_intensity_zoom=”10%” border_radii=”on|10px|10px|10px|10px” border_radii_image=”on|100px|100px|100px|100px” image_max_width=”80px” image_max_width_tablet=”60px” image_max_width_phone=”” image_max_width_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n
Tagit:<\/strong> #rahoitusvalmius #startup-rahoitus #sijoittaja #founder #rahoituskierros #pitch-deck #liiketoimintamalli #realitycheck #business-model #gtm #runway #norte-audit #norte-tiekartta #rahoituskelpoisuus<\/p>\n[\/et_pb_blurb][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.27.6″ _module_preset=”default” background_color=”#0A1128″ custom_padding=”15px|15px|15px|15px|false|false” custom_css_main_element=”align-items: center;” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”3_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Haluatko tiet\u00e4\u00e4, onko yrityksesi oikeasti rahoitusvalmis?” url=”#” image=”https:\/\/norte.vc\/wp-content\/uploads\/2026\/02\/industrial-612-4.png” icon_placement=”left” image_icon_width=”32px” content_max_width=”100%” _builder_version=”4.27.6″ header_font=”–et_global_heading_font|700||on|||||” header_text_color=”#ffffff” header_font_size=”18.1px” header_line_height=”1.3em” body_font=”–et_global_body_font||||||||” body_text_color=”rgba(255,255,255,0.87)” body_font_size=”15px” body_line_height=”1.3em” max_width=”456px” custom_margin=”|||15px|false|false” animation_direction=”bottom” animation=”off” header_font_size_tablet=”18.1px” header_font_size_phone=”15px” header_font_size_last_edited=”on|phone” custom_css_main_element=”display: flex; flex-direction: column; justify-content: center;” border_width_top_image=”12px” border_color_top_image=”rgba(0,0,0,0)” border_width_right_image=”13px” border_color_right_image=”rgba(0,0,0,0)” image_max_width=”32px” global_colors_info=”{}” header_text_color__hover_enabled=”off|desktop” header_text_color__hover=”#ff7607″ transform_styles__hover_enabled=”off|desktop”]<\/p>\n
Aloita kartoituksesta<\/a><\/span> Norten kanssa.<\/b><\/p>\n[\/et_pb_blurb][\/et_pb_column_inner][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”3_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/norte.vc\/wp-content\/uploads\/2026\/01\/006-Norte.jpg” title_text=”006-Norte” _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
Aloita kartoituksesta Norten kanssa.Artikkelin lukuaika: 9 minuuttiaMoni startup-founder ajattelee hakevansa rahoitusta. Todellisuudessa h\u00e4n hakee usein ensimm\u00e4ist\u00e4 kunnollista reality checki\u00e4. T\u00e4m\u00e4 ei ole vittuilua. T\u00e4m\u00e4 on yksi t\u00e4rkeimmist\u00e4 asioista, jotka founderin kannattaa ymm\u00e4rt\u00e4\u00e4 aikaisin. Sijoittajat eiv\u00e4t yleens\u00e4 sano ei siksi, ett\u00e4 idea olisi huono. He sanovat ei siksi, ett\u00e4 yritys ei ole viel\u00e4 siin\u00e4 kunnossa, ett\u00e4 siihen olisi j\u00e4rkev\u00e4\u00e4 sijoittaa. Norten omissa materiaaleissa t\u00e4m\u00e4 sanotaan varsin suoraan: suuri osa yhti\u00f6ist\u00e4 ei ole rahoitusvalmiita, koska business model ei toimi, tiimi on v\u00e4\u00e4r\u00e4, tarina ja numerot ovat ristiriidassa tai tuote ei ole viel\u00e4 aidosti skaalautuva. Norte rakentaa yrityksest\u00e4 rahoitusvalmiin ennen kuin se esitell\u00e4\u00e4n sijoittajille.Harhaluulo: \u201cMe tarvitaan nyt vain pitch deck ja pari sijoittajaintroa\u201d T\u00e4m\u00e4 on ehk\u00e4 varhaisen vaiheen startupien yleisin virhearvio. Founder ajattelee, ett\u00e4 ongelma on n\u00e4kyvyydess\u00e4: \u201cmeit\u00e4 ei viel\u00e4 tunneta\u201d \u201ctarvitaan l\u00e4mpimi\u00e4 introja\u201d \u201cdeck pit\u00e4\u00e4 vaan viimeistell\u00e4\u201d Joskus n\u00e4in onkin. Yll\u00e4tt\u00e4v\u00e4n usein ei ole. Todellinen ongelma on yleens\u00e4 jossain syvemm\u00e4ll\u00e4: liiketoimintamalli ei ole viel\u00e4 riitt\u00e4v\u00e4n ter\u00e4v\u00e4 asiakasongelma ei ole tarpeeksi pakottava GTM on enemm\u00e4n toive kuin j\u00e4rjestelm\u00e4 numerot eiv\u00e4t tue tarinaa tiimin uskottavuudessa on aukko cap table, juridiikka tai riskit eiv\u00e4t ole kunnossa T\u00e4ss\u00e4 kohtaa moni founder tekee klassisen virheen: h\u00e4n yritt\u00e4\u00e4 korjata rakenteellisen ongelman paremman designin avulla. Se on v\u00e4h\u00e4n kuin […]<\/p>\n","protected":false},"author":5,"featured_media":229952,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"795","inline_featured_image":false,"footnotes":""},"categories":[17,28,13],"tags":[18],"class_list":["post-229931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kaikki","category-kasvuyritykset","category-oppaat","tag-kasvuyritykset"],"_links":{"self":[{"href":"https:\/\/norte.vc\/en\/wp-json\/wp\/v2\/posts\/229931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/norte.vc\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/norte.vc\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/norte.vc\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/norte.vc\/en\/wp-json\/wp\/v2\/comments?post=229931"}],"version-history":[{"count":21,"href":"https:\/\/norte.vc\/en\/wp-json\/wp\/v2\/posts\/229931\/revisions"}],"predecessor-version":[{"id":230061,"href":"https:\/\/norte.vc\/en\/wp-json\/wp\/v2\/posts\/229931\/revisions\/230061"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/norte.vc\/en\/wp-json\/wp\/v2\/media\/229952"}],"wp:attachment":[{"href":"https:\/\/norte.vc\/en\/wp-json\/wp\/v2\/media?parent=229931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/norte.vc\/en\/wp-json\/wp\/v2\/categories?post=229931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/norte.vc\/en\/wp-json\/wp\/v2\/tags?post=229931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}